The real power of AI is knowing your customers better
AI is ushering in a new era of customer engagement. One where experiences are more personal, relevant, and connected. Brands now have the tools to truly understand their customers. Yet many consumers still feel like just another number.
The real opportunity for brands is closing that gap — turning insights into action and proving you truly understand your customers.
To explore how brands are using AI to deliver more personalized experiences — and how customers are responding — we surveyed business leaders and consumers worldwide. In our 2025 State of Customer Engagement Report, we uncover the strategies behind one-to-one engagement, spotlight emerging AI and personalization trends, and unpack fresh consumer insights across generations and regions.
Download the full report for actionable ways to drive smarter engagement and fuel your business’ growth in 2025 and beyond.
of customers think brands are doing a good or excellent job at personalization
